I turn business needs into production systems, shaping the architecture and using AI to deliver more with a small team.
Cloud-native .NET on Azure, production AI/RAG systems, and a 4,000-device retail platform spanning 13 countries.
Solution Architect at Normal A/S with six years of turning business needs into production software, responsible for architecture and technical direction across 10+ internal products, from a 4,000-device retail platform to cloud-native .NET services on Azure and production AI/RAG systems.
I work at the strategic and architectural layer, helping decide what to build and how: platform, integration, security, scaling and delivery. I co-lead Normal's internal development team, and AI has become central to both how we build and what we build: AI-assisted development lets a small team deliver a broad portfolio, while we build AI capabilities into the products themselves.
Solution architecture · cloud-native & integration design · security & authentication patterns · technical & team leadership · AI adoption strategy · project & change management.
Hands-on platform expertise: multi-country, offline-first, role-scoped business apps and the O11→ODC migration story.
Azure API Management · Service Bus & Event Grid · event-driven ingest pipelines · API naming, versioning and schema conventions · ERP and WMS integration.
.NET 8–10 / C# · ASP.NET Core · EF Core · Blazor · React 19 · TypeScript. I design the solutions and lead delivery, using AI-assisted development.
Container Apps (KEDA, Jobs) · Functions · Static Web Apps · Service Bus · PostgreSQL · Bicep / IaC · landing-zone governance · managed identity · OpenTelemetry.
RAG architecture (chunking, embeddings, hybrid + vector search) · Azure AI Search · Document Intelligence · Azure OpenAI · structured extraction.
UiPath · Blue Prism · Orchestrator API · NAV / Business Central (SOAP) · Umbraco · Targit · SharePoint · Meraki. Plus Python/FastAPI & PowerShell for glue.
Architect of Normal's core retail mobile platform on 4,000+ Zebra handheld terminals across 13 countries. Foundation for 20+ operational features, integrating NAV/BC per-country services, WMS, label-print, Azure Blob and Targit BI. Offline-first sync.
Warehouse staff scan a QR code on a Zebra handheld to dispatch an autonomous MiR robot for container pickup. Mobile app + back office, integrating the MiR Fleet API via an OS11 connectivity proxy. v1 live; v2 (zone routing, error self-service, push) in design.
Architected a production RAG system over 7,000+ store-lease contracts across 13 countries. OCR → chunking → hybrid (vector + keyword) search, per-store filtering, self-healing ingestion, SharePoint/Graph integration. Live in production.
Co-owned a real-time UiPath operations monitor for process/queue/robot health and ROI. Multi-freshness data model (live webhooks, polled cache, historical), Entra SSO, on Azure Container Apps.
Designed a print pipeline (PDF/image → PCL) and led its rewrite from an on-prem Windows service to a scale-to-zero, queue-based cloud architecture with end-to-end observability and SSRF hardening.
Architected and delivered a Gantt-based resource-planning app over Azure DevOps work items, replacing a manual Float import. Per-user visibility scoping, vacation overlays, Entra SSO with JIT onboarding; migrated into an Azure landing zone.
Architected and delivered a platform replacing an Excel-based marketing workflow: campaigns → posters → per-country localised content, with live product enrichment from an OutSystems API and idempotent spreadsheet import.
Early-warning trend platform for buying and marketing: timer-driven connectors land raw social and search signals in a retention-bound landing zone, and a replayable worker dedupes, strips PII, scores and embeds them into Postgres with fail-closed row-level security. Live in non-prod.
A family of services behind Normal's shared API gateway: WMS delivery-note and stock-availability ingest, retail receive, and a geo-distance API. Event-driven ingest-and-forward with managed identity, private endpoints, idempotency ledgers and dead-lettering, so nothing is lost when a downstream system is down.
Single sign-on front door to Normal's internal tools: an employee lands on the applications their role grants, stars the ones they use, and adds their own links. Replaces the OutSystems ODC version, and is the clearest example of the move from low-code to cloud-native .NET and React. Live in production since September 2026.
Business users start UiPath processes themselves instead of navigating Orchestrator, with per-user and per-group visibility rather than only gated execution, and every run audit-logged. Built as the front end to the RPA platform. Live in production.
Normal GPT (internal LLM portal), receipt/shelf-label structured extraction (Document Intelligence + OpenAI vision), AiNewsTracker (automated daily AI-news digest), Translation Service, and Competitor Price Check.
Based in Randers with my wife and our three children. Outside work I value family time and a good run.